Loren Shoop is the founder of ʻUlu Mana. Born and raised in Kona on the island of Hawaii. His family has deep roots in fishing and agriculture in Hawaii. His grandfather built Kona's sports fishing industry from the ground up, with his grandmother being the president of Outdoor Circle, a group dedicated to keeping Hawaii clean, green, and beautiful.
After finishing high school in Kona, Loren spent three years in San Diego CA. That was more than enough time to realize where he truly belonged - at home, in Hawaii. Like his grandfather before him he felt a strong pull to create something of his own. So he went out to create Farm to Market Hawaii, a company that brings locally made value added farm products (especially from outer islands) to market! Seeing the success of this company he wanted to make his own product that was unique and supported Hawaii. Thus, ʻUlu Mana was born, being a product of three forces - Loren's entrepreneurial spirit, his passion for his homeland, and his awakened appreciation for ʻulu.
ʻUlu Mana is Loren's contribution to a Hawaii that appreciates the past, shows a creative attitude toward the future and builds sustainability in the now.