More Than Just A Company

Learn about our founder, our mission, the history of breadfruit and everything you need to know about the health benefits of ʻulu. For FAQ, click here.


Loren Shoop is the founder of ʻUlu Mana. Born and raised in Kona on the island of Hawaii. His family has deep roots in fishing and agriculture in Hawaii. His grandfather built Kona's sports fishing industry from the ground up, with his grandmother being the president of Outdoor Circle, a group dedicated to keeping Hawaii clean, green, and beautiful.

After finishing high school in Kona, Loren spent three years in San Diego CA. That was more than enough time to realize where he truly belonged - at home, in Hawaii. Like his grandfather before him he felt a strong pull to create something of his own. So he went out to create Farm to Market Hawaii, a company that brings locally made value added farm products (especially from outer islands) to market! Seeing the success of this company he wanted to make his own product that was unique and supported Hawaii. Thus, ʻUlu Mana was born, being a product of three forces - Loren's entrepreneurial spirit, his passion for his homeland, and his awakened appreciation for ʻulu.

ʻUlu Mana is Loren's contribution to a Hawaii that appreciates the past, shows a creative attitude toward the future and builds sustainability in the now.


Our mission is to increase the production and consumption of  ʻulu in Hawaii. We believe that everyone in Hawaii will benefit from this. By making ʻulu a wide spread sustainable crop we can help farmers, the local economy, the ʻaina (land), and of course the health of our community. 

ʻUlu is a highly sustainable crop as a single tree produces a vast amount of fruit. It's a native plant, so planting ʻulu trees supports the Hawaiian flora. Last but not least - it's healthy. With a high fiber content (which helps reduce obesity) it's a great food choice for keeping Hawaii and it's people healthy and thriving. 

We believe ʻulu is a crop that deserves recognition and a place in the spotlight - and that's what we stand for.


ʻUlu is a member of the mulberry family and is a close relative of jackfruit, breadnut and fig. It has been a staple food in the Pacific islands for over a thousand years. The flesh can be eaten raw but we at ʻUlu Mana prefer to steam it before we blend it into our hummus.

It's rich in fiber, which helps control obesity, cholesterol levels and blood pressure. It's high in vitamin C and in several important B complex vitamins, making it a great option for vegetarians and vegans. It is also high in potassium, which helps regulate heart rate and blood pressure. Magnesium, copper, iron and phosphorus are other trace minerals the ʻulu eater benefits from.

Source: Nutrition and you


The Polynesians were an exploratory people. They sailed the Pacific on rafts and expanded their settlements onto a number of lush, tropical locations such as the Hawaiian Islands. One thing was always present on their exploratory rafts - a seed or seedling of the revered ʻulu plant. Once they settled somewhere new, they planted the seedling and within just a couple of years they had an ʻulu tree abundant in highly nutritious and delicious fruit.

No wonder this plant was considered sacred - it was a reliable food source for a people prone to adventure and travel.

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